About
Algosaibi Services (AGS) delivers catering and comprehensive support services across Saudi Arabia, serving industrial and commercial clients. Its portfolio includes catering, staff accommodation, housekeeping, laundry, and janitorial solutions. As part of the Khalifa Algosaibi Investment Group, AGS is recognised for its operational scale and sophistication, with a large vehicle fleet and extensive warehouse infrastructure.

Challenge
To define a new strategy, mission, and visual identity for this prominent Saudi brand—creating a cohesive expression that unites its diverse range of services and subsidiaries under a single, recognisable banner.

Solution
As a division of the broader Group, AGS supports many of the Kingdom’s most significant infrastructure projects, providing services across five key sectors: Healthcare, Giga Projects, Oil & Gas, and more. It was essential to communicate both the breadth and the exceptional standard of delivery. The idea of a five-star service quickly emerged as the central theme. Placing the star at the core of the strategy became a natural way to symbolise quality, reliability, and the ambition to set the benchmark in support services.