Showcasing the
best of both world’s…
E A Shaw
37 Soho Square
About
EA Shaw were lead consultants for a heritage property on Soho Square being developed into luxury residences for international UHNW individuals seeking a location steeped in history yet alive with contemporary culture.
Challenge
Create a refined marketing campaign that would emphasise the property’s historic value while driving contemporary appeal to a style-conscious audience.
Solution
Drawing on Soho’s evolution – from aristocratic roots to a creative, hedonistic hub – the campaign would celebrate its contrasts. ‘So International. So London.’ captured the fusion of global and local, to position the property as culturally significant yet irresistibly current.
Disciplines
Narrative Origination / Brand Identity / Marketing Campaign Collateral / Signage / Wayfinding / Digital Design / Website Build / Propping / Live Model Sourcing / Art Direction / Print Production
Duration
02 Months
World of Contrasts
The campaign was designed to create a deliberate contrast — highlighting the raw, vibrant character of Soho against the pure luxury of the development. This concept carried through the visual identity, from a timeless typeface with a contemporary twist to confident messaging and evocative imagery, capturing an authentic piece of London with global appeal.
