About
Everton FC formally broke ground at Bramley-Moore Dock in August 2021, with the site seeing three-and-a-half years of remarkable progress. When complete, the 52,000 seat Hill Dickinson Stadium, will be fully operational for the 2025/26 Premier League season.

Challenge
Create a year-round global entertainment destination at Everton’s new stadium, located in Liverpool’s historic Bramley-Moore Dock. The concept should resonate with the passionate Toffees fanbase while appealing to a broader regional and global audience.

Solution
The brand ‘OnBMD’ was developed to integrate matchday and non-matchday operations under a cohesive destination identity, spanning multiple activation modes. This unified approach connected food and beverage units, events, and campaigns, ensuring that the venue serves as an accessible destination for everyone.