Delivering a
sustainable future
by investing in life…
OCP Group
Office Chérifien
des Phosphates
About
Founded in 1920 and based in Morocco, the parastatal organisation OCP Group is the world’s largest miner and producer of phosphate and phosphate-based products, with access to over 70% of the world’s phosphate rock reserves and a 31% global market share.
Challenge
Establish a brand ecosystem including strategy, name, visual identity and associated system that would set a new corporate narrative to engage and resonate with both current and future stakeholders and customers.
Solution
Through in-depth research and corporate immersion, a new strategy and mission statement was developed and implemented, ‘Enriching Life’, L – Leading, I – Innovative, F – Focussed, E – Equity. This would translate across every facet of the organisation and lead the way for a macro to micro philosophy where a human-centric narrative would take precedent to that of a corporate entity.
Disciplines
Brand Strategy / Narrative Origination / Brand Identity / Brand System / Brand Toolkit / Copywriting / Sonic Branding / Digital Design / Social Media Campaign / Art Direction / Print Production
Duration
30 Months
Future Facing
The journey so far has centred on breathing new life into the brand – anchored by a bold new strategy and a complete reimagining of every touchpoint. Stripping away the noise to uncover a simpler, more powerful expression of the organisation and what it stands for. At the heart of this transformation is a thoughtfully crafted brand toolkit, designed to support a striking new identity set to launch in late 2026.
This new mark is more than a symbol – it’s a living expression of a renewed purpose: Enriching Life. It embodies the continuous, regenerative cycle that defines the company – from the recovery and refinement of raw materials to the creation of something fresh and vibrant. It’s a brand built not just to reflect the new mission, but to bring it to life – again and again…
