About
As part of the wider ‘Home of Rugby’ strategy for the development of the then Twickenham East Stand, the brief was to create a premium dining experience that reflected the prestige of the venue while offering a compelling new dining destination that would resonate with rugby fans, corporate guests, and international visitors alike, all within a uniquely Twickenham context.

Challenge
The task was to develop a brand and experience that felt elevated yet authentic, a space that could honour rugby’s physicality and tradition without resorting to cliché. It also needed to bring together disparate themes: heritage and modernity, sport and cuisine, functionality and theatre, all within the constraints of a stadium environment.

Solution
In rugby, ‘the gate’ refers to the space between a tackled player and the opposition players during a breakdown (like a ruck or maul), and it defines where players are legally allowed to enter the contest for the ball.

This detail of the game gave rise to The Gate, a bold reinterpretation of the classic chop house, inspired by the power and stature of rthe games greatest players. The name, brand, and spatial design pay subtle tribute to both the sport and livestock heritage associated with fine meats.