About
Craven Cottage, a Grade II listed landmark, stands as one of the most distinctive venues in global sport. Long used as office space, the historic building was ripe for renewal. As part of Fulham FC’s broader stadium redevelopment, the ambition was to reimagine the Cottage as a world-class destination – restoring its relevance and resonance on the international stage.

Challenge
To define the strategy, develop the visual identity, masterplan the spatial experience, and lead the interior direction and delivery of a new hospitality offering, all to be set within the sensitive context of this iconic structure.

Solution
The result is a unique, members’ club-style venue that immerses guests in the rich heritage of Fulham FC. At its heart, a curated library of archival images and artefacts tells the story of London’s Original, bringing its legacy to life through layered narrative and detail. More than a tribute to the past, the space reasserts Craven Cottage as a place of pride, prestige, and timeless character.