About
The Grade II listed Johnny Haynes Stand on Stevenage Road is one of the finest surviving examples of Archibald Leitch’s iconic stadium architecture. Over the decades, its interiors were gradually subdivided and repurposed, losing much of their original character. As part of Fulham FC’s wider stadium enhancement programme, the opportunity arose to reimagine the former press room as a real ale bar, a warm, characterful space designed to reconnect supporters with the club’s rich history and matchday traditions.

Challenge
To create a fan-first destination that reintroduces Fulham’s long-lost rituals while embedding the club’s unique identity into every element of the design, delivering an experience that is both bold and deeply authentic, true to the heritage of London’s Original Football Club.

Solution
The result is a one-of-a-kind heritage bar that brings Fulham’s spirit to life through atmospheric storytelling, curated memorabilia, and historic artefacts. Central to the concept is the revival of a forgotten tradition: flags once flown above the Thames Riverside to indicate league standings on matchday. This narrative is reimagined through contemporary design, forming a visual centrepiece that ties past and present together. A space made by and for the fans, rooted in memory, built for today.