About
Nice Homeware wanted the creation of a brand strategy, visual identity, and interior design for a new high street café chain inspired by the traditional Arabian coffee ceremony. The goal was to develop a culturally rooted yet contemporary concept with broad appeal.

Challenge
The brand needed to honour heritage while feeling modern and accessible, a design that would resonate with a wide audience while remaining true to its origins. It also had to work seamlessly across varied touchpoints, from signage and packaging to digital and spatial design.

Solution
Inspired by the Dallah, the iconic Arabic coffee pot, a distinctive mark was created to merge its recognisable form with subtle references to Arabic typography. This became the foundation of a flexible identity system, enriched with a warm, earthy palette and tactile, handcrafted textures. Interior design echoed this blend of tradition and modernity, pairing cultural motifs with contemporary finishes to create inviting, characterful spaces across every location.